Economic management for the commercialization of services of the Cuban Sports Research Center

Abstract

The Cuban Sports Research Center is a Cuban institution that has the social responsibility of developing the Science, Technology and Innovation processes that support Cuba's Olympic preparation program, hence it needs to implement an economic-financial management that allows generating income through the commercialization and export of services. From this contradiction arose the need to carry out an investigation whose objective was: to design a proposal of technological scientific services for its commercialization and export in Sports Research Centers. Scientific methods of a theoretical level were applied that allowed the identification of the fundamental theoretical nuclei in the field of strategic management that support the commercialization process, as well as the design of a set of management actions that facilitate the export of services in the form of processes. scientific-technological studies of the Cuban Sports Research Center. From the empirical level, the documentary analysis, the interview, the user criteria and the mathematical statistical level, the empirical distribution of frequencies were used. The main result is the proposal of technological scientific services for its commercialization in the Sports Research Center, considered viable and important by the users